Bloomberg explains how FIFA calculates attendance for the 2026 World Cup

Bloomberg reported on FIFA’s methodology for tracking match attendance at the 2026 World Cup. The governing body will use ticket scans and stadium sensors to count spectators. Attendance figures will be verified by independent auditors. The system aims to provide transparent data for broadcasters and sponsors. FIFA plans to publish official numbers after each game. Organizers hope the approach will address past controversies over crowd counts. The technology will be deployed across all host venues in North America. Stakeholders will monitor the data to assess fan engagement throughout the tournament.