Awareness as a Tool to Counter Surveillance Capitalism

The presentation focuses on the concept of surveillance capitalism. It argues that personal awareness is a key defense against data exploitation. The speaker outlines mechanisms by which companies collect and monetize user data. Strategies for individuals to recognize and limit tracking are discussed. Case studies illustrate the impact of awareness on privacy outcomes. The talk emphasizes collective action to shift power dynamics. Recommendations include digital literacy and policy advocacy. Attendees are encouraged to apply these insights to protect their digital lives.