Apple upgrades Siri with AI to narrow gap with rivals

Apple has announced an AI‑driven update to its voice assistant Siri. The upgrade is intended to improve Siri’s conversational abilities. Apple positions the change as a step toward catching up with rivals. The AI makeover adds new capabilities to the assistant. The company says the enhancement will make Siri more helpful and responsive. The update is part of Apple’s broader effort to strengthen its AI portfolio. Analysts view the move as a response to competitive pressure from other tech firms. The rollout will be monitored for its impact on user engagement and market perception.