Apple outlines consumer‑AI strategy at WWDC, debuting revamped Siri

Apple used its WWDC keynote to outline a new consumer‑AI strategy. Central to the plan is a revamped Siri that incorporates advanced features. The updated assistant is positioned to deliver more natural interactions. Apple said the changes will integrate AI across its hardware and services. The move signals a shift toward an AI‑first approach for the company. Competitors in the AI space are expected to respond to the enhanced Siri. Developers are encouraged to build on the new capabilities for apps. Apple will continue to expand AI functionality throughout its product line.