Apple launches upgraded Siri at WWDC, investors question its AI roadmap

Apple presented an updated version of its voice assistant Siri during the WWDC keynote. The redesign includes new conversational capabilities and tighter integration with iOS features. Apple highlighted improvements in natural language understanding and faster response times. The announcement came as analysts expressed uncertainty about the company's broader AI plans. Investors are seeking clearer guidance on how Siri fits into Apple's AI roadmap. They asked for details on future investments in generative AI and competition with rivals. The market reaction showed mixed sentiment, reflecting both excitement over the upgrade and strategic concerns. Stakeholders will watch upcoming earnings calls for more specifics on Apple's AI direction.