Apple abandons EU launch of Siri after exemption request denied

Apple had planned to introduce new Siri AI features in the European Union. The European Commission requires compliance with its upcoming AI regulations. Apple sought an exemption to avoid meeting certain regulatory obligations. The Commission denied Apple’s exemption request. Without the exemption, Apple would need to modify Siri to satisfy the rules. Apple concluded that the required changes were not feasible. As a result, Apple will not roll out Siri in the EU. The move underscores the difficulty tech firms face adapting to EU AI rules.