Anthropic’s new Claude feature is quietly selling you on AI

Anthropic released an update to its Claude app. The update includes a new feature that promotes AI usage. The feature is designed to be low‑key and unobtrusive. It appears within the Claude app interface on smartphones. The app icon is visible on the device screen. The feature aims to encourage users to explore AI capabilities. Anthropic has not detailed the marketing approach publicly. Observers note the subtlety of the AI promotion.