Anime Merchandise Spending Surges as India Embraces Mainstream Culture

Anime merchandise sales are rising sharply across India. The surge reflects growing mainstream acceptance of anime culture. Consumers are spending more on figures, apparel, and collectibles. Business Standard highlights the rapid expansion of the market. The trend signals a shift in entertainment spending preferences. Retailers are expanding inventory to meet heightened demand. Analysts see the growth as part of broader youth consumer trends. Observers will watch whether the momentum sustains in the coming months.