Amazon launches Music Unlimited with ads for Prime users, ad‑free tier at Rs 99

Amazon Music Unlimited officially launched, extending its streaming service to Indian customers. Prime members will encounter advertisements beginning July 2 as part of the rollout. An ad‑free subscription option is offered at a price of Rs 99 per month. The tier provides unlimited access to Amazon’s music catalog without commercial interruptions. Pricing aims to attract price‑sensitive listeners seeking premium audio experiences. Amazon positions the service as a competitor to other streaming platforms in the market. Existing Prime subscribers can opt into the ad‑supported version automatically. Consumers can upgrade to the ad‑free plan at any time through the app. Industry analysts will monitor subscriber uptake and impact on streaming competition.