Amazon Announces Over 100 Urban Fulfillment Centers, Boosting Prime Day 2026 Selection Fourfold

Amazon announced the opening of more than 100 new Urban Fulfillment Centers. The rollout comes ahead of the Prime Day sale scheduled for 2026. These centers are positioned within densely populated city areas. Amazon says the network will provide four times the product selection for shoppers. Faster delivery times are expected as inventory sits closer to customers. The expansion supports Amazon’s broader logistics strategy for high‑volume events. Retail analysts anticipate increased competition among e‑commerce platforms. Observers will monitor how the new centers influence Prime Day sales performance.