Affle to acquire AdColony technology assets and trademark from Digital Turbine

Mobile marketing firm Affle disclosed a strategic acquisition of AdColony’s technology assets. The deal also includes the AdColony trademark. The assets are being purchased from Digital Turbine. The acquisition is presented as a move to strengthen Affle’s video advertising platform. Affle expects the assets to enhance its programmatic capabilities. The transaction aligns with the company’s growth objectives in the mobile ecosystem. Details of the purchase price were not disclosed in the announcement. Industry watchers will assess the impact on competition in the ad tech market.