60% of US consumers find AI references in brand messaging off‑putting

A recent survey asked US consumers about brand messaging. Sixty percent said AI references are a turnoff. The result indicates a negative reaction to AI mentions. Consumers appear reluctant to engage with AI‑focused ads. The finding could influence how brands craft their messages. Marketers may reconsider using AI terminology. Companies might avoid AI references to improve reception. Future campaigns could adjust based on this consumer sentiment.