60% of U.S. consumers find AI references in brand messaging off‑putting, survey shows

A recent survey examined U.S. consumer attitudes toward brand messaging. Respondents were asked whether the inclusion of "AI" influences their perception. Sixty percent indicated that seeing "AI" in marketing messages is a turnoff. The result highlights a sizable portion of shoppers reacting negatively to AI terminology. Brands may need to reconsider how prominently they feature AI in communications. The finding suggests that overt AI branding could alienate potential customers. Companies are advised to test messaging strategies before broad rollout. Analysts will watch for further research on consumer sentiment toward emerging technologies.