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Lionel Messi’s performance dominates the current World Cup tournament. At the same time, a separate conflict over Diego Maradona’s brand is unfolding Lionel Messi’s performance dominates the current World Cup tournament. At the
same time, a separate conflict over Diego Maradona’s brand is unfolding worldwide. The dispute involves multimillion‑dollar stakes. Investors are heavily invested in the battle for control of the brand. The contention is
causing friction among Maradona’s family members. The family dispute has been described as tearing them apart. The fight illustrates how lucrative sports icons’ legacies can spark intense disputes among investors and heirs. The
ongoing clash highlights the commercial value attached to the late football legend’s image.